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What are the strict requirements for gift box design?


Gift packaging packaging design should play a role in promotion, first of all to be able to attract the attention of consumers, because only the goods that cause consumers to pay attention to the possibility of being purchased. Therefore, the packaging should use a novel and unique shape, bright colors, beautiful and delicate patterns, and each characteristic material can make the packaging have a striking effect, so that consumers will have a strong interest as soon as they see it. The unique and novel shape can attract the attention of consumers. For example, the shape of the bottle is generally cylindrical, and some bottles are designed to be complex anchors or human bodies. They are very prominent and beautiful in a group of cylinders and cuboids. .
Color beauty is the easiest thing for people to experience. Some market scholars even think that color is the first factor in determining sales. They found in the long-term market survey that some colors are a gift box for products, which makes the products surprisingly bad. Pin, gray is one of them. They believe that this is because gray is hard to make people feel, and it is naturally difficult to generate impulses to buy. They proposed that red, blue, white, and black are the four major sales colors, which were discovered when comparing the images of red, blue, white, black, green, orange, yellow, and brown. In the case of red, it has the largest number of images, and it is the image with the strongest relationship between the sun, fire, blood and life. Therefore, red is the most exciting. Blue, white, and black are also closely related to the sun, and the sun is always hung above the blue sky. When the sun goes down, the sky is dark. When the sun rises again, the sky in the east becomes white. These four colors are important colors that govern the rhythm of our daily life. The goodwill and interest, this analysis has certain rationality. The pattern works in conjunction with color. The carton of the "Snow Lotus" brand cashmere sweater is soft and light green. The box has a white snow lotus pattern protruding from the box. It is extraordinarily elegant and eye-catching. Outside the bottle of "Western Han Dynasty Ancient Wine", there is a red-colored sign with an antique black pattern on the bottom of the box. The four black and dignified black scripts "Western Han Dynasty Ancient Wine" on the background of the box of hay and yellow are like an old man telling The long-standing story, in a row of colorful bottles, its unique style is very eye-catching.
Generally speaking, the pattern of the gift box should be based on the brand trademark, fully display the characteristics of the brand trademark, so that consumers can immediately identify a factory's products from the phonetic symbols and the overall packaging pattern, especially brand-name products and brand-name stores. The eye-catching trademark on the packaging can immediately attract consumers. The change of packaging materials has also attracted people's attention. The porcelain gifts exported from Shandong have been carefully packaged with corn husks into portable cases for packaging, which not only makes full use of the surplus labor in rural areas, but also turns a large amount of local cheap materials into folk characteristics. The elegant crafts packaging is more artistic than the average carton packaging.
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